At a Glance
Kantar
Kantar Group Limited
Kantar is a global market research, data analytics, and consulting company. Its research capabilities include consumer and shopper insights, survey research and data collection, brand and advertising research, customer experience, qualitative research, and analytics to support evidence-based business decisions.
Provider:
Kantar
Service Preview
Our Take
An independent, practical assessment for students and researchers.
Practical Value
Offers access to a large international research operation, respondent panels, specialist research teams, and analytics capabilities for projects that need more than a self-service survey tool.
Limitations
Kantar's services are broad and often tailored to commercial research objectives. Public information does not establish standard pricing or guaranteed availability for academic projects. Confirm methodology, sample source and representativeness, geographic coverage, questionnaire ownership, data rights, deliverables, timeline, and fees in a written proposal.
Recommended Use
Consider for large-scale consumer or market surveys, questionnaire design, panel-based recruitment and data collection, customer experience research, brand/advertising studies, and analysis of market or consumer behavior. Contact Kantar to scope the project and confirm whether its commercial research offering fits the academic use case.
Services
Market and consumer research; survey design and consultation; global panel-based data collection; qualitative and quantitative research; brand and advertising research; customer experience insights; retail and shopper insights; innovation and product-development research; media effectiveness; data analytics; data visualization and dashboards; research consulting.
Pricing Structure
Paid research and consulting services; project-based pricing and quote required. No public standard academic pricing verified.
Coverage
Online training and consulting for researchers; confirm availability, time zone, and project fit directly with the provider.
Coverage
Kantar Group Limited